01 / THE CONSTRAINT
Named.
The one thing holding the number back, found before the team can see it. Separate the visible symptom from the constraint underneath it.
Diagnosis before prescription
Systems. Strategy. Execution.
The founder is still the only closer.
We find why your revenue or a process is leaking, then install the fix your team runs without you. One paid diagnosis. Two ways to fix it.
632
Loans closed personally · 2014 to 2019
$40M → $147M
Annual production under the operation he ran
Operator-led
Built in the trenches, not a stage
01 · After the diagnosis
One diagnosis. Two ways to fix it.
The diagnosis decides the treatment. Sometimes the fix is a leader. Sometimes it is a system your own team runs. You see the fee before any work starts.
01 · RUN IT FOR YOU
Fractional revenue leadership.
We embed as your fractional revenue lead and rebuild the sales motion from the inside. For founder-led lenders and operators whose sales has hit its ceiling. Retainer, minimum term.
Start with the triage →
02 · INSTALL IT IN YOUR TEAM
Team & department training.
We rebuild the process and hand your team the playbook they run without us. For a team or department leaking between lead and close. Multi-week, scoped after the diagnostic.
Start with the triage →
02 · What you leave with
Not notes. Moves.
Most firms sell the fix before they know what is broken. We refuse to. We find the constraint first, then we earn the right to prescribe.
02 / THE PROCESS
Rebuilt.
Your sales motion and follow-up, rebuilt to survive turnover and a bad quarter. A system the business can execute, not a slide.
Sales motion · Follow-up · Management rhythm
03 / THE PLAYBOOK
Owned.
Scripts and steps your team runs without the trainer in the room. The goal is performance without dependence on us. You keep it.
Owned by your team · Not by us
03 · How it runs
Read the operation before anyone prescribes.
The sequence is diagnosis, build, transfer. One call, a diagnosis, then a decision. You leave with the read either way.
01 / TRIAGE
Name the tension.
A free 20-minute call. Bring the problem and whoever owns the number. We tell you whether there is something worth working.
02 / DIAGNOSE
Find the real bottleneck.
The paid diagnostic sprint. Separate the visible symptom from the constraint costing the most.
03 / BUILD
Rebuild the system.
Redesign the revenue process and management rhythm around what the business actually needs.
04 / TRANSFER
Leave the playbook.
Your team owns the process and the operating logic. Performance without dependence on us.
04 · The operator behind it
An operator, not a motivational speaker.
The proof is the record, not a testimonial wall. These are verified, and they are the reason the diagnosis lands.
632
Loans closed personally
Closed by hand between November 2014 and March 2019.
$40M → $147M
Annual production
Under the lending operation Alex Buriak built and ran as SVP.
Operator-led
Built in the trenches
Sales, lending, analytics, distressed analysis, marketing, and exit prep. Trained with the Black Swan Group.
05 · Founded by an operator
Built in the trenches. Now building for you.
Alex Buriak closed 632 loans by hand between November 2014 and March 2019. Then he ran the full operation that scaled a lending book from $40M to $147M in annual production: sales, lending, analytics, distressed analysis, marketing, and exit prep. A year of Chris Voss-style tactical empathy with the Black Swan Group sits under how the room gets run. Published where operators read: Private Lender and Think Realty, and named among AAPL's lending mentors.
The full record · alexburiak.com →06 · Start here
Find the leak. Twenty minutes, free.
We name the constraint, or we tell you there is nothing to work. You get the read either way.
Bring the problem and whoever owns the number. The rest happens on the call.
Email [email protected]
07 · Questions operators ask
Straight answers.
Is the diagnostic free?
The triage call is free and runs 20 minutes. The diagnostic sprint that follows is a fixed fee, quoted on the triage call and credited toward the retainer or program if you continue. You pay for the diagnosis, not for a sales pitch.
What is fractional revenue leadership?
An experienced operator embeds part-time as your revenue lead, owning the sales motion, pipeline, and process without the cost of a full-time hire. For founder-led lenders and operators whose growth has hit the ceiling of one calendar. Monthly retainer, minimum term.
How is this different from sales training?
Most training installs tactics with no diagnosis first. We diagnose the constraint before prescribing, then either run the fix as your fractional lead or install the process your team runs without us. The playbook stays with your team.
Iron Rock Consulting provides business training, education, and revenue-leadership consulting. Sessions are general education and advisory, not investment, legal, tax, or financial advice. Outcomes depend on your team and your business.