We find what it's costing you.
Then we build what stops it.
A diagnostic consultancy for operators. Capital when the deal needs debt. AI when slow, repeat work is eating your team's day. Built by the operator who closed 632 loans by hand, then built the architecture that scaled a lender from $40M to $147M a year.
Not sure which door? Start with how it runs ↓The deal needs debt.
DSCR, fix & flip, ground-up, bridge, and commercial lines. Business-purpose only. Send the situation, not the whole package. Every submission is reviewed personally and answered inside two business days: a straight fit-or-no-fit read, with the reasons attached.
The work is slowing you down.
We build AI that takes over the slow, repeat work in your business. Loan files, paperwork, data entry, follow-up emails and calls. It runs inside the systems you already use, and you own it when we're done. One call to scope the work. You see the exact price before anything starts.
2014–2019
architecture built as SVP, 2019–2025
since opening · as of July 2026
Most weeks, the honest answer is no.
It probably seems like every capital source says yes right up until the term sheet changes. So here is where we say no, in writing:
- ✕Consumer or primary-residence loans. Business-purpose investment financing only. No exceptions, no referrals around it.
- ✕Deals that only pencil at the best-case exit. If the downside doesn't service the debt, we show you the math and pass.
- ✕AI builds without a diagnostic. If you arrive wanting a specific tool, we'll ask what it's supposed to fix first. Sometimes the answer is a process change that costs nothing.
- ✕Anything a bank will do cheaper. When bank debt is the right answer, we say so and point you to the bank.
One call. A diagnosis. A number.
Every engagement starts with the Foundation Call: 30 minutes, free, with the founder. You leave with the diagnosis whether or not you hire us. If there's a build, we scope it on that call and quote it after, so you see the exact price before any work starts. If there's a deal, it's answered in two business days. Nothing is quoted from a brochure, and nothing is padded to fill a retainer.
What would the operation have to look like twelve months from now for this year to have been worth it? Bring that answer to the call.
Prefer to send it in writing first? Send the deal or send the project.
Watch the work before you buy it.
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Free weekly education on real lending products, including the ones you never knew existed. How each one works, when it fits, and you can put a live deal on the table.
Get a seatAsk Alex Anything
Open mic. Lending, AI, operations, exits. Bring the question you'd normally pay an hourly rate to ask.
Bring a questionBuilt by hand first.
I started in medicine. In 2008 I proposed and built the University of Pittsburgh's PA program. It's still enrolling students. Then I spent five years closing 632 loans myself, one file at a time, before I was allowed to design anything. As SVP I built the operating architecture that took the shop from $40M to $147M a year in production.
Today I build and buy: co-founder of an AI implementation firm, Senior Managing Partner at AI Agency Group, and Senior Managing Partner for the business buy side at M7A PE Group. I'm also a senior advisor to CareIntel on user interface, marketing, sales, and go-to-market, and to Red Bear Care on marketing, negotiation, and go-to-market.
Operators ask me the same question in different words: "Will this still be running when you leave?" It's the right question. Everything on this page is the answer. The 2008 program is still running. The lending architecture is still producing. Nothing we build for you depends on us staying in the room.
Since Iron Rock opened its doors, we've taken more than $515 million in sponsor loan requests through underwriting-grade review, as of July 2026.
Not ready to send anything yet? Get Notes from the Deals: sent occasionally, straight from this desk.
Send the situation. Get a straight answer.
A straight read on the deal, a scope on the build, or a no with the reasons attached, inside two business days.
Or start with the Foundation Call: 30 minutes, free, with the founder.
Not ready for any of that? Take the free Automation Scorecard or grab the lending checklist.